As the demand for suburban areas, light trucks, and snowplows continued to grow through the 1960s, Western Products’ sales doubled between 1961 and 1968.
Population shifts to the suburbs
![An aerial view of snowy streets](https://www.douglasdynamics.com/wp-content/uploads/2021/11/1961-suburbs-population-shift.jpg)
As the demand for suburban areas, light trucks, and snowplows continued to grow through the 1960s, Western Products’ sales doubled between 1961 and 1968.